// experience

Work I've done, from my side of the screen.

Not documentation, the actual experience of building something. What I set out to do, the walls I hit, and how I got past them. Client names stay out of it; the engineering doesn't.

Server-side tracking data-flow diagram
Server-side tracking

Moving conversion tracking server-side with Stape

Recovering lost conversion data with server-side GTM and first-party GA4, deduplicating Meta events, and working around cross-origin booking iframes, SSL and free-tier limits.

Sep 2026~7 min read
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