// case studies
Case studies, backed by the data.
Not opinions, measured outcomes. What was done, why it worked, and the real Search Console numbers behind it. Client names stay private; the results are exact.
Case studies
CRO
Cutting trial-checkout abandonment on a subscription SaaS
A ten-field form for a $0 trial, cut to three fields or one click. Checkout completion rose from ~61% to 68.5% on WordPress, MemberPress and Stripe, from a signup-flow change alone.
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Schema
Recipe schema: the visibility channel most sites ignore
Schema rarely moves rankings, and that misses the point. How valid recipe markup unlocked Recipe rich results and the Recipe gallery for two food brands, worth thousands of clicks in real GSC data.
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